Letter From The CEO
Ever
since I was a young boy I loved nature and wanted to protect the Earth
and I have spent my entire life promoting a healthy environment and
creating the means to achieve it.
Because the construction and operation of buildings is the most
resource intensive and environmentally-damaging of all human
activities - approximately 50 percent of global energy and material
resources are consumed by the construction and operation of
buildings - over a decade ago I founded the LEED green building rating
system through the U.S. Green Building Council. Buildings certified by
LEED use 30 to 70% less energy and water, are healthier for occupants
and honor the land on which they are built.Developing
building and design solutions that address specific sustainable energy
and resource needs is crucial to transforming the market. Based on my
20 years of experience developing and implementing environmental market
transformation policies and programs, I founded ECOTECH International
(ETI) and it's subsidiaries, American INDOTECH (AIT) and American SINOTECH (AST),to bring cutting-edge sustainability technology and design
services for buildings, urban areas and government programs to China,
India and the U.S.ETI has a unique market transformation
strategy that integrates a regulatory push with a market pull. This
integration leads to dramatic success compared with implementing either
approach alone. ETI's approach is to localize green design expertise
and advanced technology production as rapidly as possible.I
believe that high-performance green buildings can help improve the
living conditions of all people, while helping to reduce the
country's - and the world's - environmental problems. I hope you will join
with us toward a greener and more prosperous future.Respectfully,

Robert Watson
Chairman, CEO and Chief Scientist, ECOTECH International
Founding Chairman, LEED Green Building Rating System


